Is your Blog Promoting Your Company Site?
Alright so now we know content material is king. And definitely since we have creating our very own blogs, (remember blogs is short slang for Websites – which can be what the “formal and official” identity is), most of our info is going to be “unique” and “Original”. Yet once in a while, since i’m only human being, and since we simply cannot “create” more and more facts, we should copy info from other websites. That is great. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and do away with writing whatever.
Now let me make this apparent. If you are offering a service to the people, where most of your business is to offer out links to other places exactly where people could possibly get information, therefore are a repository where people come to get backlinks, because you already would all the homework – that may be fine. Since what you will loose in content, you will constitution in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE TRAFFIC – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is definitely not the sole parameter a great Search Engine examines. Not by a long taken.
This really is a critical point out keep in mind. All we is going to talk about, every method, right from content to email to data to no matter what, has yet one target in mind. To consistently and constantly enhance and build your site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the service plan you are offering, to come back. So please differentiate between your end goal as well as the methods. Content material (discussed inside our first article) is a approach towards the aim of getting classified by a good placement on a search results, and the objective is to have got people use and arrive to your web page or blog page, and create a “buzz” about this. (We can talk about this much later in our series. )
Let us go back to content for the moment. Below we are speaking about something that pretty much all writers learn about and are acquainted with. Text, text, phrases. Unique, unique text.
So to be able to continue on our own fairly reasonable path, we will now focus on the “text” and what has to be in it. Which usually brings us to the subject of “keywords”. Just before explaining precisely what these are and either their importance or total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more properly.
If you have a site selling scalp beauty supports, you will want to offer your materials writing content material around whatever you are selling. Naturally if you produce something about the difference between the latest models of of dishwashers, this is not likely to relate to the “subject matter” and articles of your site. So you will write articles around your hair supplies. You are going to write articles on great hair care, method dye nice hair, how to get rid of split-ends, when to shampoo or conditioner etc . and so forth
Our magic hair web page is called “Hair Is Not Forever”. Nevertheless this is the site for the moment and we will keep it as we go along. hairisnotforever also offers a blog page. This blog all of us will call up “SilkyFairHair” and we will put it, for the sake of our case in under the proprietor that is aptly known as Mr. Nor Hair. Right now we have as follows:
1 . Web Site – Hair Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is fictional)
These types of names Are necessary and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as go along through these articles especially when I get to the article for the importance of finding the right name.
Therefore Mr. Nor Hair and his wife, Mrs. Purple Scalp work together. That they create the internet site, get each of the necessary products to sell a thing on it, create a couple of article content about your hair and sit back and wait for a people to come beating all their “virtual” door down. Well as we declare in Hebrew, “Boker Tov” (which actually means “Good Morning”), or as you declare in Uk, “Knock. Topple. Good Morning! Anyone Home? inches
Okay the head of hair couple find out about keywords. Therefore they create articles through which EVERY phrase has the term hair in it (or balding). Although hair is the name of the game. They make sure their content is basic, and once they have written two HTML internet pages of head of hair articles, strategically placed by their cousin the graphic musician (who is certainly bald) throughout the advertisements to get hair companies now they think they are performed!
Woah! Not really by a EXTENDED SHOT! Here is exactly where it gets depressing intended for the uninformed and non-dedicated people.
Let us deal with the “keyword” issue. Keywords are like indices or perhaps if you wish, categories. A key phrase is something that the search engine look for and validate (in our day), to use as one of the parameters regarding how to list your site.
The keywords we refer to will be in two distinct and totally different spots. The earliest in the page header from the site. about what is known as the section with respect to “meta” tags. We might deal with the meta tag in a distinctive article, even so let us only say they are the keywords most search results look for (with their “bots”) when visiting your websites. An example meta tag intended for keywords in our internet site may seem like this:
Again inside our article(s) upon meta tags we all will go over these keywords, and meta tags, but for nowadays take it as a presented these are a number of the keywords that is to be in the coto tag.
When the Search Engine technology first shot to popularity and the meta tag were put in place, the keywords tag was critical. Search Engines looked at the keywords in the meta point and thought that was what the internet site was about and listed this website under the keywords. This was caught on immediately, and humans staying the handy devils they may be, began placement keywords that had not do with their sites in order to drive visitors the site. (Remember – the result is the oh-so-important one: Bites & Eyeballs)
So adult porn sites especially, adopting this kind of as yet one other “fool the engine” approach, would put keywords like “hair”, “technology” etc . to their meta tags, and offer the site an innocuous name and there you are, more traffic.
And so in the limitless battle Search engines like yahoo caught upon, and performed a few factors. They deprecated the importance within the keywords inside the meta tags relating to their algorithms, UNLESS this article on the site basically did meet the keywords. Of course , this was not enough for the reason that porn sites will set “real” articles around their particular stuff. I will give you a REAL example that i find funny, but it is very serious.
In one of my own posts on my blog, you can observe my bio which is listed by search engines. The other day My spouse and i received an email from a vintage flame of mine expressing “I freaked out. I actually googled you, under Ted Gross Article writer, and you are linked with a site regarding tushy’s! inch So I move and Google it, and sure enough in like the fifth position is: “Ted Gross’s Unofficial Biography – The Real Version simply by Tushy” not to mention I just click and receive led to a second site (no url in this article as I do not want to publicize that site intended for obvious reasons) and I arrive to a porn site which usually ripped off, out of all the content within the internet, MY PERSONAL profile to use around their particular porn advertising campaigns. UGH! However, you see that is usually how crafty people are!
(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Nonetheless keep it in mind. )
Okay so what now happens — not theoretically but in practice.
Two situations: 1 . You may have keywords within your meta point (and you need to have them! ) The little Search Engine “bot” (that is a program whose work it is to travel around the Net, never sleeps and never eats and enters all those porn sites as well!, and accumulates information on EVERY sites so the information may be categorized), reaches our internet site of hairisnotforever and flows the keywords on the page. Then this kind of little android makes a snapshot of the website. Then the algorithms take over and match the keywords in the meta tags towards the text and stuff with your site. (Remember Search Engines tend “see”, they are simply NOT image (males will be visually oriented not Search engines like yahoo! ) thus graphics are not taken into account if you use the betagt tag. ) The algorithms get more and more sophisticated in the future and they try to find content, keywords, phrases and so forth (Remember original content! )
2 . You have no keywords in your meta tag so the engine just looks at your articles.
So our happy couple figures okay lets place the word mane say, in each and every sentence for least 3 times. NO! Have a tendency do that. Excessive use of a key phrase is a red-flag to a Google search and you will be punished for it! It must be used and used frequently, but NOT over-used.
Now as you Google with regards to hair goods using the word “balding”, the Search Engine has the key phrase, and relying on a million parameters decides what position for the specific key word, hairisnotforever could have, and rss feeds it out.
Hence our couple figures umes.readsh101.com the particular hell. We will also sell mascara, plus they put in a picture advert plus the word mascara in their keywords, without having virtually any content for doing it. Well then will most likely be listed for the reason that the last of your last of the last for any individual looking for “mascara”. So in this lesson the formula is usually:
“Content+Keywords inside the content+Keywords in Meta draw. ”