So is your Blog Working For Your Internet Business Site?




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OK right now we know content is king. And lastly since i will be creating our own blogs, (remember blogs is normally short slang for Blogs – which is what the “formal and official” identity is), the majority of our info is going to be “unique” and “Original”. Yet occasionally, since i’m only person, and since all of us simply cannot “create” more and more details, we might copy information from other web sites. That is cool. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and forego writing anything at all.

Now i want to make this distinct. If you are providing a service to people, where your primary business is always to offer away links to other places where people can usually get information, in other words you are a repository where people come to get backlinks, because you already would all the homework – that is certainly fine. Because what you will loose in content, you will makeup in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE TRAFFIC – EVEN MORE EYEBALLS – MORE PERSONS VISITING. And content is not the only parameter an Search Engine looks at. Not with a long shot.

That is a critical indicate keep in mind. Anything we is going to talk about, just about every method, by content to email to prospect lists to what ever, has although one goal in mind. To consistently and constantly boost and build your site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the service you are offering, to come back. Therefore please differentiate between your end goal plus the methods. Content (discussed in our first article) is a approach towards the target of getting listed in a good spot on a internet search engine, and the objective is to currently have people work with and come to your web page or blog page, and make a “buzz” about this. (We definitely will talk about this much later within our series. )

Let us get back to content for that moment. Here we are discussing something that pretty much all writers know about and are knowledgeable about. Text, phrases, phrases. First, unique text.

So in order to continue on our own fairly logical path, we all will now pay attention to the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Ahead of explaining just the thing these are and either all their importance or total invalidity and worthlessness these days, (and this is up for debate) allow us to define keywords more properly.

If you have an online site selling mane beauty supports, you will want to offer your materials writing content material around the things you are selling. Naturally if you publish something about the between the latest models of of dish washers, this is not likely to relate to the “subject matter” and content of your internet site. So you definitely will write article content around your hair supplies. You are likely to write articles or blog posts on very good hair care, to be able to dye your hair, how to get gone split-ends, how often to shampoo etc . etc .

Our magic hair internet site is called “Hair Is Certainly not Forever”. Nevertheless this is our site for the time being and we will retain it as we complement. hairisnotforever has a blog page. This blog all of us will call “SilkyFairHair” and we’ll put it, for the sake of our case in point in under the name of the proprietor who may be aptly named Mr. Neither Hair. Right now we have the following:

1 . Internet site – Hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is normally fictional)

These types of names Are necessary and so are the URL’s. (URL stands for Universal Resource Locater). So wear them mind as we go along through these articles particularly if I go to the article relating to the importance of finding the right name.

So Mr. Neither Hair and his wife, Mrs. Purple Locks work together. They create the site, get every one of the necessary products to sell some thing on it, write a couple of content about hair and relax and wait for the people to come beating their “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which literally means “Good Morning”), or as you state in Uk, “Knock. Hit. Good Morning! Any person Home? inch

Okay the head of hair couple learn about keywords. Thus they produce articles in which EVERY term has the expression hair in it (or balding). Although hair is the name of the game. They make sure their articles is first, and once they may have written two HTML pages of curly hair articles, logically placed by their cousin the graphic musician and performer (who can be bald) throughout the advertisements meant for hair products and now they presume they are done!

Woah! Not really by a PROLONGED SHOT! Here is in which it gets depressing designed for the uninformed and non-dedicated people.

I want to deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, different types. A key phrase is something which the search engine can look for and validate (in our day), to use as one of the parameters in respect of how to list your site.

The keywords we all refer to will be in two distinct and totally different spots. The earliest in the site header belonging to the site. in what is known as the section designed for “meta” tags. We will certainly deal with the meta tag in a different article, nevertheless let us simply just say these are generally the keywords most search engine look for (with their “bots”) when visiting your web site. An example meta tag pertaining to keywords in our web page may appear to be this:

Again within our article(s) about meta tags we all will discuss these keywords, and meta tags, but for at this moment take it as a given these are a few of the keywords which is in the coto tag.

When the Search Engine technology first became popular and the meta tag were put in place, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta point and thought that was what the site was about and listed the website under some of those keywords. It was caught to immediately, and humans being the handy devils they can be, began directory site keywords that had nothing to do using their sites in order to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Visits & Eyeballs)

So porn sites especially, adopting this kind of as yet a further “fool the engine” technique, would place keywords like “hair”, “technology” etc . into their meta tags, and present the site a great innocuous name and voila, more traffic.

Thus in the limitless battle Search engines like google caught about, and would a few stuff. They deprecated the importance of this keywords in the meta tags as per to their algorithms, UNLESS this content on the site in fact did meet the keywords. Of course , this did not include enough since porn sites will put “real” articles around all their stuff. Let me give you a REAL example that we find funny, but it is incredibly serious.

In a single of my own posts in the blog, you can view my biography which is picked up by search engines like yahoo. The other day I just received a message from an old flame of mine saying “I freaked out. We googled you, under Allen Gross Writer, and you are linked with a site regarding tushy’s! inches So I visit and Yahoo it, and sure enough in like the sixth position are these claims: “Ted Gross’s Unofficial Bio – The true Version by Tushy” and naturally I simply click and acquire led to one other site (no url here as I tend not to want to publicize that site meant for obvious reasons) and I arrive to a porn site which ripped off, of all the content over the internet, MY PERSONAL profile to use around their very own porn campaigns. UGH! However, you see that is usually how crafting people are!

(Here we are never going to talk about “splogs” – that means “spam blogs” yet. Nonetheless keep it in mind. )

Okay so what now happens — not theoretically but in practice.

Two cases: 1 . You have keywords within your meta label (and you ought to have them! ) The little Search Engine “bot” (that is a computer program whose job it is to travel around around the Internet, never naps and never feeds on and enters all those porn sites too!, and picks up information on EACH AND EVERY ONE sites so the information may be categorized), concerns our web page of hairisnotforever and says the keywords on the webpage. Then this kind of little bot makes a overview of the site. Then the algorithms take over and match the keywords in the meta tags to the text and stuff in your site. (Remember Search Engines tend “see”, they are NOT vision (males are visually oriented not Search engines like yahoo! ) consequently graphics aren’t taken into account if you do not use the betagt tag. ) The methods get more plus more sophisticated in the future and they seek out content, keywords, phrases and so forth (Remember main content! )

2 . You have no keywords in your destinazione tag so the engine merely looks at your content.

So the happy few figures fine lets put the word your hair say, atlanta divorce attorneys sentence by least 3 x. NO! Is not going to do that. Overuse of a keyword is a red-flag to a Internet search engine and you will be penalized for it! It ought to be used and used often, but NOT overused.

Now when you Google for the purpose of hair products using the expression “balding”, the major search engines has the key phrase, and based on a million parameters decides what position for that specific keyword, hairisnotforever may have, and rss feeds it out.

Consequently our few figures what the hell. We all will also sell mascara, and they put in a photo advert as well as the word wimpernbetonung in their keywords, without having any kind of content correctly. Well then being listed seeing that the last of your last from the last for everyone looking for “mascara”. So just for this lesson the formula is:

“Content+Keywords inside the content+Keywords in Meta tag. ”

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