So is your Blog Helping Your Website?
Alright so now we know articles is king. Not to mention since you’re creating our blogs, (remember blogs is short slang for Blogs – which is what their “formal and official” identity is), most of our data is going to be “unique” and “Original”. Yet regularly, since our company is only individuals, and since we simply cannot “create” more and more facts, we will certainly copy details from other internet sites. That is nice. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and postpone writing whatever.
Now let me make this obvious. If you are giving a service to the people, where your primary business should be to offer out links to other places exactly where people could get information, in other words you are a database where people come to get links, because you already have all the groundwork – that is fine. Because what you will loose in content material, you will make up in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE VISITS – MORE EYEBALLS — MORE PERSONS VISITING. And content is definitely not the only parameter a great Search Engine discusses. Not by a long shot.
This is certainly a critical point out keep in mind. All we can talk about, every single method, by content to email to lists to what ever, has yet one goal in mind. To consistently and constantly maximize and build your web site “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the system you are providing, to come back. Therefore please differentiate involving the end goal as well as the methods. Content (discussed in our first article) is a technique towards the objective of getting classified by a good placement on a google search, and the aim is to own people employ and arrive to your website or blog page, and generate a “buzz” regarding it. (We might talk about that much later inside our series. )
Let us get back to content for a moment. Here we are referring to something that pretty much all writers learn about and are knowledgeable about. Text, key phrases, phrases. Primary, unique textual content.
So in order to continue on our own fairly logical path, we all will now pay attention to the “text” and what has to be in it. Which usually brings us to the subject of “keywords”. Prior to explaining precisely what these are and either their particular importance or total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more properly.
If you have a site selling curly hair beauty supports, you will want to sell off your material writing articles around whatever you are selling. Certainly if you write something about the between the latest models of of dishwashers, this is not gonna relate to the “subject matter” and content material of your site. So you will certainly write articles or blog posts around your mane supplies. You are likely to write content on very good hair care, method dye nice hair, how to get eliminate split-ends, how often to hair shampoo etc . etc .
Our magic hair website is called “Hair Is Not Forever”. Nevertheless this is each of our site for the time being and we will preserve it as we go along. hairisnotforever has a blog. This blog we will call “SilkyFairHair” and we’ll put it, with regard to our example in under the proprietor who is aptly known as Mr. Nor Hair. So now we have the following:
1 . Site – Frizzy hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is certainly fictional)
These names ARE important and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind as we go along through these articles in particular when I get to the article relating to the importance of choosing the best name.
Thus Mr. Nor Hair and his wife, Mrs. Purple Scalp work together. That they create this website, get all of the necessary products to sell some thing on it, create a couple of content articles about locks and settle-back and wait for the people to arrive beating their “virtual” door down. Very well as we declare in Hebrew, “Boker Tov” (which actually means “Good Morning”), or as you claim in English language, “Knock. Topple. Good Morning! Anyone Home? ”
Okay the Hair couple learn about keywords. And so they generate articles in which EVERY phrase has the phrase hair in it (or balding). Yet hair is the name of the game. They make sure their content is basic, and once they have written two HTML pages of frizzy hair articles, strategically placed by their cousin the graphic specialit (who is certainly bald) around the advertisements with respect to hair products and now they presume they are done!
Woah! Certainly not by a VERY LONG SHOT! Here is where it gets depressing with respect to the uninformed and non-dedicated people.
Let’s deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, categories. A key word is a thing that the search engine will look for and validate (in our day), to use as one of the parameters about how to list your site.
The keywords we refer to happen to be in two distinct and totally different spots. The first in the page header of your site. about what is known as the section designed for “meta” tags. We will deal with the meta tag in a different article, nevertheless let us only say these are the keywords most google search look for (with their “bots”) when visiting your web sites. An example meta tag pertaining to keywords about our web page may resemble this:
Again inside our article(s) upon meta tags we all will talk about these keywords, and the meta tag, but for at this time take it as a provided these are some of the keywords that is to be in the meta tag.
If the Search Engine technology first became popular and meta tags were integrated, the keywords tag was critical. Search engines like google looked at the keywords in the meta draw and assumed that was what the site was about and listed this website under the keywords. It was caught on immediately, and humans staying the crafting devils they can be, began placement keywords that had nothing to do with their sites in order to drive visitors the site. (Remember – the end result is the oh-so-important one: Gets & Eyeballs)
So adult porn sites specifically, adopting this kind of as yet a second “fool the engine” approach, would put keywords like “hair”, “technology” etc . into their meta tags, and provide the site an innocuous name and voila, more traffic.
Therefore in the never-ending battle Search engines like google caught upon, and do a few facts. They deprecated the importance on the keywords inside the meta tags relating to their methods, UNLESS this content on the site actually did meet the keywords. Of course , this was not enough as porn sites will set “real” content around their very own stuff. Let me give you a REALISTIC example which I find funny, but it is incredibly serious.
In a single of my posts on my blog, you can see my bio which is picked up by search engines. The other day We received a message from an ancient flame of mine saying “I freaked out. I googled you, under Wyatt Gross Writer, and you are linked to a site regarding tushy’s! inch So I move and Google it, and sure enough in like the fifthly position are these claims: “Ted Gross’s Unofficial Bio – The Real Version by Tushy” as well as I just click and receive led to a second site (no url below as I do not want to publicize that site pertaining to obvious reasons) and I come to a adult porn site which ripped off, of all the content within the internet, MY PERSONAL profile to use around all their porn ads. UGH! But you see that is how crafting people are!
(Here we are never going to talk about “splogs” – which means “spam blogs” yet. Yet keep it in mind. )
Okay ok now what happens — not theoretically but in practice.
Two cases: 1 . You have keywords inside your meta point (and you ought to have them! ) The little Search Engine “bot” (that is a computer program whose job it is to travel and leisure around the Net, never naps and never consumes and gets to all those porn sites too!, and covers information on PRETTY MUCH ALL sites therefore the information can be categorized), comes to our web page of hairisnotforever and says the keywords on the webpage. Then this kind of little bot makes a snapshot of the webpage. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff on your site. (Remember Search Engines do “see”, they are really NOT visible (males happen to be visually focused not Search engines like yahoo! ) consequently graphics are not taken into account until you use the oll tag. ) The algorithms get more plus more sophisticated in the future and they try to find content, keywords, phrases etc . (Remember original content! )
2 . You may have no keywords in your destinazione tag and so the engine merely looks at your articles.
So our happy couple figures ok lets put the word hair say, in every sentence in least 3 x. NO! Avoid do that. Excessive use of a key word is a red-flag to a Google search and you will be penalized for it! It should be used and used frequently, but NOT overused.
Now as you Google meant for hair goods using the word “balding”, the major search engines has the keyword, and based on a million guidelines decides what position to that specific keyword, hairisnotforever may have, and passes it out.
Thus our couple figures strategicmastermind.com.au the particular hell. We all will also promote mascara, and put in a photo advert as well as the word mascara in their keywords, without having any kind of content correctly. Well then will be listed since the last with the last belonging to the last for any person looking for “mascara”. So with this lesson the formula is certainly:
“Content+Keywords inside the content+Keywords in Meta draw. ”