So is your Blog Promoting Your Company Site?




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Alright right now we know articles is king. Not to mention since our company is creating our personal blogs, (remember blogs is usually short slang for Blogs – which is what their very own “formal and official” brand is), almost all of our data is going to be “unique” and “Original”. Yet from time to time, since were only people, and since we simply cannot “create” more and more info, we might copy information from other sites. That is neat. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and postpone writing anything.

Now let me make this apparent. If you are giving a service in people, where your primary business is usually to offer out links to other places exactly where people can get information, in other words you are a repository where persons come to get links, because you already have all the analysis – that is certainly fine. Since what you will loose in articles, you will conjure in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE TRAFFIC – MORE EYEBALLS — MORE PEOPLE VISITING. And content is normally not the sole parameter an Search Engine looks at. Not with a long shot.

That is a critical point out keep in mind. Everything we should talk about, every method, coming from content to email to data to what ever, has nevertheless one target in mind. To consistently and constantly boost and build your website “hits”. To make certain you have an ever-growing “fan” club “motivated” because of the company you are offering, to come back. Therefore please differentiate between your end goal as well as the methods. Content (discussed in our first article) is a approach towards the target of getting classified by a good situation on a search results, and the aim is to have got people make use of and arrive to your website or weblog, and produce a “buzz” about it. (We might talk about that much later within our series. )

Let us resume content to get a moment. Right here we are dealing with something that almost all writers learn about and are knowledgeable about. Text, sayings, phrases. Classic, unique text.

So to be able to continue on our personal fairly logical path, all of us will now give full attention to the “text” and what has to be in it. Which brings us towards the subject of “keywords”. Before explaining what exactly these are and either the importance or total invalidity and worthlessness these days, (and this is up for debate) allow us to define keywords more properly.

If you have an online site selling scalp beauty aids, you will want to offer your materials writing content around whatever you are selling. Naturally if you produce something about the between different models of dishwashers, this is not gonna relate to the “subject matter” and content of your site. So you will write content around your hair supplies. You will write articles or blog posts on good hair care, on how to dye your mane, how to get reduce split-ends, when to hair shampoo etc . etc .

Our magic hair web page is called “Hair Is Certainly not Forever”. But this is our site for now and we will retain it as we go along. hairisnotforever even offers a blog page. This blog we all will call up “SilkyFairHair” and we will put it, for the sake of our model in under the proprietor who is aptly known as Mr. Neither Hair. So now we have the following:

1 . Web Site – Mane Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is fictional)

These kinds of names ARE important and so are the URL’s. (URL stands for General Resource Locater). So wear them mind as we go along through these articles especially when I are able to the article on the importance of discovering the right name.

Thus Mr. Neither Hair great wife, Mrs. Purple Wild hair work together. They create this website, get every one of the necessary products to sell a thing on it, write a couple of content articles about locks and settle-back and wait for an people to arrive beating the “virtual” door down. Very well as we say in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or perhaps as you declare in English, “Knock. Hit. Good Morning! Anyone Home? inches

Okay the Hair couple know about keywords. Thus they create articles through which EVERY word has the word hair in it (or balding). Yet hair is the name of the video game. They make sure their content material is primary, and once they have written two HTML pages of scalp articles, intentionally placed by their cousin the graphic singer (who is definitely bald) around the advertisements designed for hair companies now they think they are performed!

Woah! Not by a VERY LONG SHOT! And here is wherever it gets depressing intended for the uninformed and non-dedicated people.

Let us deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, categories. A keyword is a thing that the search engine looks for and validate (in our day), to use as one of the parameters with regards to how to list your site.

The keywords all of us refer to will be in two distinct and totally different locations. The initially in the web page header on the site. in what is known as the section with regards to “meta” tags. We should deal with the meta tag in a distinct article, nevertheless let us just Street price for effexor simply say these are generally the keywords most search results look for (with their “bots”) when visiting your websites. An example traguardo tag to get keywords in our internet site may appear like this:

Again within our article(s) upon meta tags we all will go over these keywords, and the meta tag, but for nowadays take this as a offered these are some of the keywords which is in the traguardo tag.

When the Search Engine technology first shot to popularity and meta tags were put in place, the keywords tag was critical. Search engines like google looked at the keywords in the meta tag and presumed that was what the internet site was about and listed the web page under those keywords. This is caught on immediately, and humans being the crafty devils they can be, began listing keywords that had nothing to do with the sites to be able to drive visitors the site. (Remember – the result is the oh-so-important one: Strikes & Eyeballs)

So porno sites specifically, adopting this as yet an alternative “fool the engine” approach, would place keywords just like “hair”, “technology” etc . into their meta tags, and give the site an innocuous identity and bam !, more traffic.

Hence in the never-ending battle Search Engines caught about, and performed a few points. They deprecated the importance of the keywords in the meta tags according to their methods, UNLESS this on the site truly did meet the keywords. Of course , this did not include enough seeing that porn sites will set “real” articles around all their stuff. I will give you a REALISTIC example that i find funny, but it is extremely serious.

In a single of my personal posts in the blog, you can view my bio which is noticed by search engines. The other day My spouse and i received an email from an old flame of mine declaring “I freaked out. We googled you, under Allen Gross Copy writer, and you are linked with a site about tushy’s! inches So I move and Google it, and sure enough in like the fifthly position is: “Ted Gross’s Unofficial Biography – The true Version by Tushy” last but not least I click and get led to an additional site (no url below as I will not want to publicize that site to get obvious reasons) and I arrive to a adult site which in turn ripped off, out of all the content to the internet, MY OWN profile place around all their porn advertising. UGH! However you see that can be how handy people are!

(Here we are never going to talk about “splogs” – which means “spam blogs” yet. Although keep it in mind. )

Okay now what happens – not in theory but in practice.

Two scenarios: 1 . You could have keywords in the meta point (and you should have them! ) The little Search Engine “bot” (that is a software application whose work it is to travelling around the Net, never sleeps and never eats and enters all those porno sites as well!, and accumulates information on ALL OF THE sites so the information may be categorized), relates to our site of hairisnotforever and reads the keywords on the webpage. Then this kind of little bot makes a overview of the web site. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff on your own site. (Remember Search Engines typically “see”, they may be NOT visible (males will be visually oriented not Search Engines! ) so graphics are generally not taken into account unless you use the alternative tag. ) The algorithms get more and more sophisticated in the future and they search for content, keywords, phrases etc . (Remember unique content! )

2 . You could have no keywords in your meta tag and so the engine just simply looks at your articles.

So the happy couple figures fine lets position the word head of hair say, in each and every sentence for least 3 x. NO! Typically do that. Excessive use of a keyword is a red-flag to a Google search and you will be punished for it! It should be used and used often, but NOT overused.

Now as you Google with regards to hair products using the word “balding”, the Search Engine has the key word, and based upon a million guidelines decides what position for that specific key phrase, hairisnotforever may have, and rss feeds it out.

Therefore our few figures what the hell. All of us will also promote mascara, and put in an image advert and the word wimperntusche in their keywords, without having virtually any content for it. Well then will probably be listed for the reason that the last with the last of this last for anyone looking for “mascara”. So with this lesson the formula is definitely:

“Content+Keywords in the content+Keywords in Meta marking. ”

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