So is your Blog Promoting Your Website for your company?
OK so now we know www.camping-bessans.com content is king. Not to mention since were creating our very own blogs, (remember blogs can be short slang for Weblogs – which is what their very own “formal and official” brand is), the majority of our details is going to be “unique” and “Original”. Yet every so often, since we have become only real human, and since we all simply cannot “create” more and more data, we will certainly copy information from other sites. That is amazing. There is no issue with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and postpone writing nearly anything.
Now allow me to make this clear. If you are offering a service to people, where your primary business is always to offer out links to other places just where people will get information, in other words you are a database where people come to get backlinks, because you already did all the study – that may be fine. Mainly because what you will loose in articles, you will constitute in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE ARRIVES AT – EVEN MORE EYEBALLS – MORE PERSONS VISITING. And content is definitely not the sole parameter a great Search Engine examines. Not with a long taken.
This can be a critical indicate keep in mind. All the things we definitely will talk about, just about every method, via content to email to prospect lists to anything, has although one objective in mind. To consistently and constantly maximize and build your site “hits”. To make certain you have a great ever-growing “fan” club “motivated” because of the provider you are selling, to come back. So please differentiate involving the end goal plus the methods. Articles (discussed in our first article) is a technique towards the target of getting listed in a good posture on a search engine, and the target is to experience people make use of and arrive to your site or blog, and build a “buzz” regarding it. (We definitely will talk about that much later within our series. )
Let us go back to content for your moment. Below we are speaking about something that each and every one writers know about and are familiar with. Text, sayings, phrases. Unique, unique text message.
So in order to continue on our own fairly logical path, we all will now pay attention to the “text” and what has to be in it. Which in turn brings us towards the subject of “keywords”. Just before explaining just the thing these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more carefully.
If you have an online site selling curly hair beauty assists, you will want to promote your material writing content around the things you are selling. Naturally if you compose something about the between different models of dish washers, this is not gonna relate to the “subject matter” and content material of your internet site. So you will write content around hair supplies. You can expect to write articles or blog posts on good hair care, means dye flowing hair, how to get rid of split-ends, when to shampoo etc . and so forth
Our magic hair web page is called “Hair Is Not Forever”. Nevertheless this is the site at the moment and we will retain it as we complement. hairisnotforever has a blog. This blog all of us will contact “SilkyFairHair” and we’ll put it, with regard to our case in point in under the name of the proprietor who will be aptly named Mr. Nor Hair. So now we have the following:
1 . Web-site – Scalp Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is normally fictional)
These kinds of names Are necessary and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as go along through these articles particularly when I find the article at the importance of discovering the right name.
Thus Mr. Nor Hair wonderful wife, Mrs. Purple Frizzy hair work together. They create the site, get every one of the necessary products to sell anything on it, set a couple of articles or blog posts about frizzy hair and relax and wait for a people to come beating their very own “virtual” door down. Well as we claim in Hebrew, “Boker Tov” (which actually means “Good Morning”), or perhaps as you claim in English, “Knock. Topple. Good Morning! Anyone Home? inch
Okay the Hair couple find out about keywords. Hence they build articles by which EVERY word has the expression hair in it (or balding). Nonetheless hair may be the title of the video game. They make sure their articles is initial, and once they may have written two HTML web pages of locks articles, strategically placed by way of a cousin the graphic artist (who is certainly bald) about the advertisements to get hair products and now they presume they are done!
Woah! Certainly not by a LONGER SHOT! And here is just where it gets depressing with respect to the uninformed and non-dedicated people.
Let us deal with the “keyword” issue. Keywords are just like indices or if you wish, different types. A keyword is something which the search engine will look for and validate (in our day), to use as one of many parameters as to how to list your site.
The keywords we all refer to happen to be in two distinct and totally different places. The 1st in the web page header on the site. about what is known as the section with respect to “meta” tags. We definitely will deal with the meta tag in a several article, on the other hand let us just say these are generally the keywords most google search look for (with their “bots”) when visiting your web blog. An example meta tag designed for keywords on our site may seem like this:
Again within our article(s) in meta tags all of us will discuss these keywords, and the meta tag, but for right now take it as a offered these are a number of the keywords which is in the meta tag.
If the Search Engine technology first became popular and the meta tag were integrated, the keywords tag was critical. Search Engines looked at the keywords in the meta marking and answered that was what the web page was about and listed the internet site under individuals keywords. This was caught on immediately, and humans simply being the crafty devils they are, began real estate keywords that had nothing to do with their sites to be able to drive traffic to the site. (Remember – the result is the oh-so-important one: Visitors & Eyeballs)
So adult porn sites specifically, adopting this kind of as yet some other “fool the engine” technique, would set keywords like “hair”, “technology” etc . to their meta tags, and give the site a great innocuous brand and bam !, more traffic.
Consequently in the never ending battle Search Engines caught about, and did a few elements. They deprecated the importance on the keywords inside the meta tags according to their algorithms, UNLESS this article on the site basically did match the keywords. Of course , this was not enough while porn sites will place “real” articles around all their stuff. Let me give you a TRUE example that i find funny, but it is extremely serious.
In one of my own posts in the blog, completely illuminated my biography which is found by search engines like google. The other day We received an email from an ancient flame of mine declaring “I freaked out. I just googled you, under Ted Gross Copy writer, and you are linked with a site regarding tushy’s! inches So I head out and Google it, and sure enough in like the 5th position is this: “Ted Gross’s Unofficial Bio – The Real Version by Tushy” and lastly I simply click and obtain led to an alternative site (no url below as I tend not to want to publicize that site to get obvious reasons) and I come to a porno site which usually ripped off, of all the content for the internet, MY OWN profile to place around all their porn campaigns. UGH! However, you see that can be how handy people are!
(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. Yet keep it in mind. )
Okay now what happens – not theoretically but in practice.
Two scenarios: 1 . You could have keywords inside your meta label (and you should have them! ) The little Internet search engine “bot” (that is a program whose work it is to travel and leisure around the Internet, never naps and never consumes and gets into all those adult porn sites as well!, and accumulates information on ALMOST ALL sites and so the information may be categorized), pertains to our site of hairisnotforever and reads the keywords on the page. Then this little android makes a overview of the webpage. Then the algorithms take over and match the keywords inside the meta tags to the text and stuff with your site. (Remember Search Engines no longer “see”, they can be NOT aesthetic (males are visually oriented not Search engines like yahoo! ) consequently graphics are definitely not taken into account if you use the altbier tag. ) The methods get more plus more sophisticated in the future and they seek out content, keywords, phrases and so forth (Remember initial content! )
2 . You could have no keywords in your traguardo tag hence the engine simply looks at your content.
So our happy couple figures fine lets place the word wild hair say, in every sentence for least three times. NO! Is not going to do that. Excessive use of a key phrase is a red-flag to a Google search and you will be penalized for it! It ought to be used and used regularly, but NOT over-used.
Now at the time you Google just for hair products using the phrase “balding”, the major search engines has the key word, and relying on a million variables decides what position while using specific key word, hairisnotforever will have, and passes it out.
And so our couple figures what the hell. All of us will also sell mascara, and put in a picture advert and the word wimperntusche in their keywords, without having any content because of it. Well then for being listed because the last of your last of the last for everyone looking for “mascara”. So in this lesson the formula is usually:
“Content+Keywords in the content+Keywords in Meta point. ”