Is your Blog Working For Your Website for your company?
Okay right now we know content material is king. And since we could creating our own blogs, (remember blogs is usually short slang for Blogs – which can be what their particular “formal and official” name is), the majority of our information is going to be “unique” and “Original”. Yet every so often, since i’m only real human, and since we all simply cannot “create” more and more facts, we will copy info from other websites. That is neat. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and forego writing whatever.
Now allow me to make this crystal clear. If you are providing a service to the people, where your primary business is usually to offer out links to other places just where people can usually get information, in other words you are a repository where persons come to get backlinks, because you already have all the analysis – that is certainly fine. Since what you will loose in content material, you will constitution in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE ARRIVES AT – MORE EYEBALLS – MORE PEOPLE VISITING. And content can be not the only parameter an Search Engine discusses. Not with a long taken.
This is certainly a critical point out keep in mind. All kinds of things we can talk about, just about every method, from content to email to prospect lists to what ever, has but one target in mind. To consistently and constantly maximize and build your web site “hits”. To make certain you have an ever-growing “fan” club “motivated” because of the support you are providing, to come back. So please differentiate regarding the end goal plus the methods. Content (discussed inside our first article) is a method towards the target of getting listed in a good posture on a internet search engine, and the target is to contain people apply and arrive to your web site or blog, and build a “buzz” about this. (We is going to talk about this much later inside our series. )
Let us get back on content for any moment. In this article we are speaking about something that every writers find out about and are familiar with. Text, ideas, phrases. Unique, unique textual content.
So to be able to continue on our personal fairly logical path, all of us will now focus on the “text” and what has to be in it. Which in turn brings us for the subject of “keywords”. Just before explaining what exactly these are and either their particular importance or total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more properly.
If you have a site selling scalp beauty helps, you will want to promote your material writing content material around what you are selling. Definitely if you publish something about the difference between different types of dishwashers, this is not going to relate to the “subject matter” and content of your site. So you is going to write content around your mane supplies. You can write content articles on very good hair care, method dye flowing hair, how to get eliminate split-ends, when to shampoo or conditioner etc . and so forth
Our magic hair internet site is called “Hair Is Certainly not Forever”. Yet this is each of our site for now and we will retain it as we complement. hairisnotforever has a weblog. This blog all of us will phone “SilkyFairHair” and we will put it, in the interest of our case in point in under the name of the proprietor who’s aptly called Mr. Nor Hair. Right now we have as follows:
1 . Site – Scalp Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL can be fictional)
These names Are necessary and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind as we go along through these articles particularly when I be able to the article in the importance of discovering the right name.
So Mr. Neither Hair and his wife, Mrs. Purple Locks work together. They create the site, get all of the necessary products to sell some thing on it, set a couple of articles or blog posts about wild hair and sit back and wait for a people to arrive beating all their “virtual” door down. Well as we say in Hebrew, “Boker Tov” (which practically means “Good Morning”), or perhaps as you say in British, “Knock. Topple. Good Morning! Anyone Home? ”
Okay the Hair couple find out about keywords. So they make articles in which EVERY sentence in your essay has the phrase hair in it (or balding). Yet hair may be the title of the game. They make sure their articles is primary, and once they have written two HTML internet pages of wild hair articles, smartly placed by way of a cousin the graphic artist (who can be bald) about the advertisements with regards to hair products and now they think they are done!
Woah! Not by a LONG SHOT! Here is where it gets depressing intended for the uninitiated and non-dedicated people.
We will deal with the “keyword” issue. Keywords are just like indices or if you wish, groups. A keyword is something which the search engine look for and validate (in our day), to use as one of the parameters about how to list your site.
The keywords we refer to are in two distinct and totally different locations. The primary in the site header on the site. about what is known as the section with regards to “meta” tags. We is going to deal with the meta tag in a several article, even so let us merely say these are the keywords most google search look for (with their “bots”) when visiting your web blog. An example meta tag meant for keywords in our internet site may appear to be this:
Again in our article(s) in meta tags we will discuss these keywords, and the meta tag, but for right now take it as a presented these are a number of the keywords that is to be in the meta tag.
If the Search Engine technology first became popular and meta tags were put in place, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta label and believed that was what the web page was about and listed this website under those keywords. This is caught on immediately, and humans currently being the crafty devils they can be, began placement keywords that had nothing to do with the sites to be able to drive visitors the site. (Remember – the end result is the oh-so-important one: Bites & Eyeballs)
So adult sites specifically, adopting this as yet one other “fool the engine” technique, would place keywords like “hair”, “technology” etc . to their meta tags, and present the site a great innocuous brand and bam !, more traffic.
Therefore in the limitless battle Search engines like google caught in, and do a few facts. They deprecated the importance of the keywords inside the meta tags according to their algorithms, UNLESS this on the site basically did meet the keywords. Of course , this did not include enough seeing that porn sites will set “real” content material around their stuff. I will give you a LEGITIMATE example that we find funny, but it is very serious.
In one of my own posts in the blog, you will find my biography which is taken care of by search engines. The other day I received an email from a classic flame of mine declaring “I freaked out. I just googled you, under Wyatt Gross Article writer, and you are linked with a site regarding tushy’s! inch So I travel and Yahoo it, and sure enough in like the 5th position are these claims: “Ted Gross’s Unofficial Biography – The actual Version simply by Tushy” not to mention I simply click and receive led to an alternative site (no url here as I usually do not want to publicize that site just for obvious reasons) and I arrive to a porno site which usually ripped off, out of all the content on the internet, MY OWN profile to place around their porn advertising. UGH! However, you see that is definitely how crafty people are!
(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Nevertheless keep it in mind. )
Okay ok now what happens – not in theory but in practice.
Two cases: 1 . You have keywords inside your meta label (and you ought to have them! ) The little Search results “bot” (that is a software application whose job it is to travel around the Net, never naps and never consumes and gets into all those adult sites also!, and covers information on ALL sites so the information could be categorized), relates to our site of hairisnotforever and flows the keywords on the page. Then this kind of little bot makes a overview of the webpage. Then the methods take over and match the keywords inside the meta tags to the text and stuff in your site. (Remember Search Engines can not “see”, they are NOT image (males happen to be visually focused not Search engines like google! ) thus graphics are definitely not taken into account until you use the kosmos tag. ) The methods get more plus more sophisticated in the future and they search for content, keywords, phrases etc . (Remember main content! )
2 . You may have no keywords in your meta tag and so the engine merely looks at your content.
So our happy couple figures okay lets put the word curly hair say, in each and every sentence for least 3 times. NO! Do do that. Excessive use of a keyword is a red-flag to a Search Engine and you will be penalized for it! It must be used and used frequently, but NOT overused.
Now at the time you Google for hair products using the phrase “balding”, the Search Engine has the keyword, and based on a million guidelines decides what position to that specific key phrase, hairisnotforever could have, and feeds it out.
Consequently our few figures www.hotcoils.com the particular hell. We will also promote mascara, plus they put in a photo advert plus the word wimpernfärbung in their keywords, without having any kind of content for doing it. Well then being listed since the last in the last of this last for any person looking for “mascara”. So in this lesson the formula is definitely:
“Content+Keywords in the content+Keywords in Meta label. ”