Is your Blog Helping Your Site?
Okay so now we know content material is king. Last but not least since i will be creating our own blogs, (remember blogs is definitely short slang for Weblogs – which can be what all their “formal and official” name is), almost all of our details is going to be “unique” and “Original”. Yet every now and then, since i’m only human, and since we simply cannot “create” more and more info, we will copy facts from other internet sites. That is cool. There is no problem with that, UNLESS, you decide that “copying” and/or “linking” is simply better and do away with writing anything.
Now allow me to make this very clear. If you are offering a service in people, where most of your business is usually to offer out links to other places where people can usually get information, in other words you are a database where persons come to get backlinks, because you already would all the investigate – that is fine. Mainly because what you will loose in articles, you will constitution in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE HITS – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is not the only parameter an Search Engine discusses. Not with a long taken.
That is a critical indicate keep in mind. Anything we can talk about, every method, from content to email to prospect lists to whatsoever, has yet one objective in mind. To consistently and constantly enhance and build your website “hits”. To make certain you have a great ever-growing “fan” club “motivated” because of the provider you are offering, to come back. Therefore please differentiate regarding the end goal plus the methods. Content (discussed in our first article) is a approach towards the goal of getting listed in a good standing on a search engine, and the objective is to have got people use and arrive to your website or weblog, and build a “buzz” about it. (We should talk about that much later in our series. )
Let us go back to content for a moment. In this article we are referring to something that pretty much all writers find out about and are knowledgeable about. Text, phrases, phrases. First, unique textual content.
So to be able to continue on our very own fairly rational path, all of us will now give full attention to the “text” and what has to be in it. Which in turn brings us for the subject of “keywords”. Prior to explaining just the thing these are and either their importance or total invalidity and worthlessness these days, (and this is on with debate) allow us to define keywords more thoroughly.
If you have a website selling your hair beauty products, you will want to sell off your materials writing content material around whatever you are selling. Naturally if you produce something about the difference between different types of dishwashers, this is not going to relate to the “subject matter” and content of your web page. So you should write articles or blog posts around hair supplies. You will write articles on good hair care, for you to dye your mane, how to get reduce split-ends, when to shampoo or conditioner etc . and so forth
Our magic hair webpage is called “Hair Is Not really Forever”. Yet this is our site for the moment and we will preserve it as we complement. hairisnotforever also has a blog page. This blog all of us will contact “SilkyFairHair” and we will put it, for the sake of our example in under the name of the proprietor who’s aptly known as Mr. Nor Hair. Right now we have the following:
1 . Web-site – Hair Forever @ 2 . Weblog – SilkyFairHair @ (this URL is normally fictional)
These kinds of names Are very important and so are the URL’s. (URL stands for Universal Resource Locater). So keep them in mind as we go along through these articles especially when I be able to the article for the importance of discovering the right name.
Thus Mr. Nor Hair great wife, Mrs. Purple Scalp work together. They create this website, get every one of the necessary products to sell anything on it, set a couple of articles about head of hair and relax and wait for the people to come beating their “virtual” door down. Well as we declare in Hebrew, “Boker Tov” (which literally means “Good Morning”), or perhaps as you declare in The english language, “Knock. Knock. Good Morning! Anyone Home? ”
Okay the head of hair couple find out about keywords. And so they create articles through which EVERY phrase has the phrase hair in it (or balding). Nonetheless hair may be the title of the game. They make sure their content is unique, and once they may have written two HTML webpages of scalp articles, logically placed by their cousin the graphic musician (who is bald) throughout the advertisements meant for hair products and now they presume they are carried out!
Woah! Not by a LONGER SHOT! And here is just where it gets depressing with respect to the uninitiated and non-dedicated people.
Let’s deal with the “keyword” concern. Keywords are just like indices or if you wish, classes. A key phrase is something which the search engine look for and validate (in our day), to use as among the parameters with regards to how to list your site.
The keywords we refer to will be in two distinct and totally different spots. The 1st in the site header in the site. in what is known as the section meant for “meta” tags. We should deal with the meta tag in a different article, nevertheless let us just say these are generally the keywords most search engine look for (with their “bots”) when visiting your site. An example destinazione tag designed for keywords about our web page may appear to be this:
Again in our article(s) on meta tags we will discuss these keywords, and meta tags, but for now take that as a granted these are some of the keywords that is to be in the coto tag.
When the Search Engine technology first became popular and meta tags were executed, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta indicate and supposed that was what the web page was about and listed the web page under many keywords. This was caught to immediately, and humans simply being the crafting devils they can be, began list keywords that had not do with their sites in order to drive visitors the site. (Remember – the result is the oh-so-important one: Visits & Eyeballs)
So adult sites specifically, adopting this kind of as yet one more “fool the engine” technique, would place keywords just like “hair”, “technology” etc . to their meta tags, and offer the site an innocuous identity and there you are, more traffic.
So in the never ending battle Search engines like yahoo caught on, and would a few factors. They deprecated the importance in the keywords in the meta tags according to their algorithms, UNLESS the content on the site basically did meet the keywords. Of course , this was not enough as porn sites will place “real” articles around their stuff. I will give you a GENUINE example that i find funny, but it is very serious.
In a single of my personal posts on my blog, you’ll my bio which is got by search engines like yahoo. The other day We received a message from a vintage flame of mine declaring “I freaked out. My spouse and i googled you, under Ted Gross Article writer, and you are linked to a site regarding tushy’s! inch So I head out and Google it, and sure enough in like the fifth position is this: “Ted Gross’s Unofficial Biography – The true Version by simply Tushy” of course I simply click and acquire led to a further site (no url right here as I will not want to publicize that site for obvious reasons) and I come to a adult porn site which ripped off, of all the content around the internet, MY profile to use around their very own porn adverts. UGH! But you see that is usually how crafty people are!
(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. Nonetheless keep it in mind. )
Okay ok now what happens – not theoretically but in practice.
Two situations: 1 . You may have keywords inside your meta draw (and you ought to have them! ) The little Google search “bot” (that is a computer software whose work it is to travel around the Net, never rests and never consumes and enters all those adult sites as well!, and sees information on MOST sites hence the information may be categorized), goes to our site of hairisnotforever and states the keywords on the webpage. Then this kind of little android makes a overview of the site. Then the methods take over and match the keywords in the meta tags for the text and stuff on your own site. (Remember Search Engines no longer “see”, they are NOT visible (males are visually oriented not Search Engines! ) and so graphics are certainly not taken into account until you use the in die jahre gekommen tag. ) The methods get more and more sophisticated as time goes on and they search for content, keywords, phrases and so forth (Remember primary content! )
2 . You could have no keywords in your meta tag hence the engine just simply looks at your content.
So the happy few figures okay lets place the word frizzy hair say, in each and every sentence in least 3 x. NO! Is not going to do that. Overuse of a key phrase is a red-flag to a Search results and you will be punished for it! It must be used and used regularly, but NOT overused.
Now at the time you Google with regards to hair products using the phrase “balding”, the major search engines has the key word, and relying on a million parameters decides what position to the specific key word, hairisnotforever will have, and feeds it out.
Hence our couple figures www.evolvewebdevelopment.com the particular hell. We all will also offer mascara, and so they put in a picture advert plus the word wimpernbetonung in their keywords, without having virtually any content for it. Well then for being listed when the last for the last with the last for any individual looking for “mascara”. So with this lesson the formula is definitely:
“Content+Keywords in the content+Keywords in Meta indicate. ”