Is your Blog Working For Your Company Site?
Okay right now we know content material is king. And naturally since i’m creating our own blogs, (remember blogs is short slang for Websites – which is what the “formal and official” identity is), almost all of our details is going to be “unique” and “Original”. Yet once in a while, since people are only individual, and since all of us simply cannot “create” more and more details, we should copy information from other internet sites. That is interesting. There is no issue with that, UNLESS, you decide that “copying” and/or “linking” is simply better and postpone writing whatever.
Now let me make this crystal clear. If you are providing a service to people, where your primary business should be to offer out links to other places just where people might get information, in other words you are a database where persons come to get links, because you already have all the groundwork – that may be fine. Because what you will loose in content, you will constitution in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE BITES – EVEN MORE EYEBALLS – MORE PERSONS VISITING. And content is usually not the only parameter an Search Engine discusses. Not with a long shot.
That is a critical indicate keep in mind. All we definitely will talk about, every method, by content to email to data to whatever, has nevertheless one objective in mind. To consistently and constantly maximize and build your website “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the system you are selling, to come back. So please differentiate involving the end goal plus the methods. Content (discussed within our first article) is a method towards the objective of getting listed in a good placement on a internet search engine, and the objective is to possess people apply and come to your web page or blog page, and generate a “buzz” regarding it. (We can talk about that much later inside our series. )
Let us get back on content to get a moment. In this article we are dealing with something that almost all writers know about and are familiar with. Text, words and phrases, phrases. Original, unique textual content.
So to be able to continue on our fairly logical path, we will now focus on the “text” and what has to be in it. Which will brings us to the subject of “keywords”. Just before explaining precisely what these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) we will define keywords more cautiously.
If you have a website selling head of hair beauty aids, you will want to sell your material writing content material around the things you are selling. Naturally if you produce something about the between different models of dishwashers, this is not likely to relate to the “subject matter” and content of your web page. So you will write articles or blog posts around your mane supplies. You will write articles or blog posts on great hair care, in order to dye hair, how to get reduce split-ends, how often to shampoo etc . and so forth
Our magic hair webpage is called “Hair Is Certainly not Forever”. Although this is our site at the moment and we will keep it as we complement. hairisnotforever even offers a blog. This blog all of us will contact “SilkyFairHair” and we’ll put it, with regard to our model in under the name of the proprietor that is aptly named Mr. Nor Hair. So now we have the following:
1 . Website – Scalp Forever @ 2 . Weblog – SilkyFairHair @ (this URL is usually fictional)
These kinds of names Are crucial and so are the URL’s. (URL stands for Universal Resource Locater). So wear them mind as we go along through these articles particularly if I arrive at the article over the importance of finding the right name.
Therefore Mr. Neither Hair great wife, Mrs. Purple Locks work together. They create the web page, get all of the necessary products to sell a thing on it, create a couple of content about wild hair and sit back and wait for an people to arrive beating their very own “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which basically means “Good Morning”), or perhaps as you claim in English, “Knock. Topple. Good Morning! Any person Home? inch
Okay the Hair couple learn about keywords. And so they set up articles through which EVERY sentence has the phrase hair in it (or balding). Yet hair is the name of the game. They make sure their articles is main, and once they have written two HTML web pages of scalp articles, smartly placed by their cousin the graphic artist (who is normally bald) throughout the advertisements for the purpose of hair companies now they presume they are performed!
Woah! Certainly not by a LENGTHY SHOT! And here is in which it gets depressing pertaining to the uninformed and non-dedicated people.
I want to deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, groups. A key word is something that the search engine will appear for and validate (in our day), to use as one of the parameters with regards to how to list your site.
The keywords all of us refer to will be in two distinct and totally different places. The primary in the page header within the site. about what is known as the section with regards to “meta” tags. We should deal with meta tags in a different article, even so let us only say they are the keywords most internet search engine look for (with their “bots”) when visiting your web blog. An example destinazione tag for the purpose of keywords upon our internet site may mimic this:
Again within our article(s) on meta tags all of us will discuss these keywords, and meta tags, but for now take it as a given these are a number of the keywords that is in the traguardo tag.
If the Search Engine technology first shot to popularity and the meta tag were integrated, the keywords tag was critical. Search Engines looked at the keywords in the meta draw and thought that was what the internet site was about and listed the website under individuals keywords. This is caught to immediately, and humans staying the crafty devils they are, began record keywords that had nothing to do with their sites to be able to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Visits & Eyeballs)
So adult sites especially, adopting this kind of as yet another “fool the engine” strategy, would put keywords like “hair”, “technology” etc . within their meta tags, and give the site a great innocuous brand and bam !, more traffic.
So in the never-ending battle Search engines like google caught in, and would a few items. They deprecated the importance of the keywords inside the meta tags matching to their methods, UNLESS this great article on the site actually did match the keywords. Of course , this was not enough while porn sites will place “real” articles around the stuff. I will give you a TRUE example that we find funny, but it is incredibly serious.
In one of my personal posts in the blog, you will find my bio which is acquired by search engines. The other day We received a message from a vintage flame of mine saying “I freaked out. My spouse and i googled you, under Wyatt Gross Writer, and you are associated with a site regarding tushy’s! ” So I head out and Google it, and sure enough in like the fifth position is: “Ted Gross’s Unofficial Bio – The actual Version simply by Tushy” of course I just click and get led to a further site (no url here as I do not want to publicize that site to get obvious reasons) and I arrive to a adult site which will ripped off, of all the content over the internet, MY PERSONAL profile to place around their porn advertisements. UGH! However you see that is normally how crafty people are!
(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Nevertheless keep it in mind. )
Okay so what now happens — not in theory but in practice.
Two situations: 1 . You may have keywords within your meta point (and you ought to have them! ) The little Google search “bot” (that is a software application whose task it is to travel around the Internet, never rests and never eats and enters all those porn sites as well!, and picks up information on ALL sites therefore the information may be categorized), involves our site of hairisnotforever and reads the keywords on the site. Then this little android makes a snapshot of the web page. Then the methods take over and match the keywords inside the meta tags for the text and stuff with your site. (Remember Search Engines have a tendency “see”, they are simply NOT video or graphic (males happen to be visually oriented not Search Engines! ) consequently graphics are generally not taken into account unless you use the alt sammen tag. ) The algorithms get more and even more sophisticated as time goes on and they look for content, keywords, phrases etc . (Remember main content! )
2 . You may have no keywords in your meta tag therefore the engine only looks at your content.
So the happy few figures fine lets place the word your hair say, in every sentence for least three times. NO! Don’t do that. Excessive use of a key word is a red-flag to a Internet search engine and you will be penalized for it! It ought to be used and used usually, but NOT over-used.
Now when you Google just for hair goods using the phrase “balding”, the Search Engine has the keyword, and based upon a million guidelines decides what position for the specific key phrase, hairisnotforever may have, and rss feeds it out.
Therefore our couple figures www.evolvewebdevelopment.com the particular hell. We will also offer mascara, plus they put in a photo advert and the word wimpernfärbung in their keywords, without having any kind of content because of it. Well then will most likely be listed since the last from the last in the last for anyone looking for “mascara”. So because of this lesson the formula is definitely:
“Content+Keywords inside the content+Keywords in Meta marking. ”