Is your Blog Working For Your Website?




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Alright right now we know articles is king. And naturally since i’m creating our blogs, (remember blogs is certainly short slang for Weblogs – which is what their particular “formal and official” identity is), almost all of our info is going to be “unique” and “Original”. Yet every so often, since i’m only human, and since all of us simply cannot “create” more and more data, we should copy information from other web sites. That is amazing. There is no problem with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and postpone writing anything.

Now let me make this apparent. If you are providing a service to people, where your main business should be to offer out links to other places wherever people are able to get information, in other words you are a database where persons come to get backlinks, because you already would all the homework – that is certainly fine. Because what you will loose in articles, you will cosmetic in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE HITS – MORE EYEBALLS — MORE PERSONS VISITING. And content can be not the only parameter a great Search Engine discusses. Not with a long shot.

That is a critical point out keep in mind. The whole thing we definitely will talk about, every method, from content to email to lists to whatsoever, has nonetheless one objective in mind. To consistently and constantly increase and build your internet site “hits”. To ensure you have a great ever-growing “fan” club “motivated” because of the support you are offering, to come back. So please differentiate between the end goal and the methods. Content (discussed within our first article) is a method towards the target of getting classified by a good placement on a search results, and the goal is to have people employ and arrive to your web page or weblog, and generate a “buzz” about this. (We is going to talk about this much later inside our series. )

Let us get back to content to get a moment. Below we are discussing something that all writers know about and are familiar with. Text, text, phrases. Initial, unique text message.

So in order to continue on our own fairly logical path, all of us will now concentrate on the “text” and what has to be in it. Which brings us towards the subject of “keywords”. Ahead of explaining just what these are and either all their importance or total invalidity and worthlessness these days, (and this is up for debate) allow us to define keywords more cautiously.

If you have an online site selling scalp beauty aids, you will want to offer your material writing content material around everything you are selling. Certainly if you publish something about the difference between different types of dish washers, this is not going to relate to the “subject matter” and content of your site. So you definitely will write content around your mane supplies. You can expect to write articles on great hair care, to be able to dye your hair, how to get eliminate split-ends, how often to shampoo etc . and so forth

Our magic hair web-site is called “Hair Is Certainly not Forever”. Nevertheless this is each of our site for the moment and we will maintain it as we complement. hairisnotforever even offers a weblog. This blog we will contact “SilkyFairHair” and we will put it, in the interest of our model in under the proprietor who is aptly known as Mr. Neither Hair. So now we have as follows:

1 . Site – Head of hair Forever @ 2 . Weblog – SilkyFairHair @ (this URL is usually fictional)

These kinds of names Are necessary and so are the URL’s. (URL stands for Universal Resource Locater). So keep them in mind as we go along through these articles especially when I get to the article in the importance of finding the right name.

Consequently Mr. Nor Hair fantastic wife, Mrs. Purple Your hair work together. That they create the web page, get every one of the necessary stuff to sell a thing on it, write a couple of article content about locks and sit back and wait for an people to arrive beating their “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or perhaps as you claim in Uk, “Knock. Hit. Good Morning! Anyone Home? ”

Okay the head of hair couple learn about keywords. Thus they make articles by which EVERY word has the phrase hair in it (or balding). Yet hair may be the title of the game. They make sure their content is main, and once they may have written two HTML webpages of locks articles, strategically placed by their cousin the graphic artist (who can be bald) throughout the advertisements for hair products and now they think they are done!

Woah! Not by a LONG SHOT! And here is where it gets depressing pertaining to the uninformed and non-dedicated people.

I want to deal with the “keyword” issue. Keywords are like indices or if you wish, categories. A keyword is something which the search engine will look for and validate (in our day), to use as one of many parameters regarding how to list your site.

The keywords we all refer to happen to be in two distinct and totally different spots. The 1st in the webpage header on the site. in what is known as the section for “meta” tags. We will certainly deal with the meta tag in a distinct article, nevertheless let us simply say these are the keywords most search engine look for (with their “bots”) when visiting your web blog. An example meta tag meant for keywords on our internet site may be like this:

Again inside our article(s) about meta tags we all will talk about these keywords, and meta tags, but for today take that as a granted these are some of the keywords which will be in the traguardo tag.

If the Search Engine technology first became popular and meta tags were implemented, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta indicate and thought that was what the site was about and listed the web page under some of those keywords. It was caught to immediately, and humans simply being the crafting devils they are, began itemizing keywords that had nothing to do using their sites to be able to drive visitors the site. (Remember – the outcome is the oh-so-important one: Hits & Eyeballs)

So porn sites especially, adopting this as yet one more “fool the engine” technique, would put keywords like “hair”, “technology” etc . into their meta tags, and provide the site an innocuous term and voila, more traffic.

Hence in the limitless battle Search engines like yahoo caught on, and did a few things. They deprecated the importance of the keywords in the meta tags regarding to their methods, UNLESS this great article on the site in fact did meet the keywords. Of course , this did not include enough since porn sites will place “real” content material around the stuff. Let me give you a SERIOUS example which I find funny, but it is very serious.

In a single of my own posts on my blog, you will notice my bio which is taken care of by search engines like yahoo. The other day I just received a message from a classic flame of mine saying “I freaked out. We googled you, under Allen Gross Article writer, and you are linked with a site regarding tushy’s! ” So I go and Google it, and sure enough in like the 5th position are these claims: “Ted Gross’s Unofficial Bio – The Real Version by simply Tushy” of course I simply click and acquire led to one other site (no url here Buy lanoxin digoxin as I usually do not want to publicize that site for obvious reasons) and I come to a porno site which usually ripped off, of all the content around the internet, MY OWN profile to put around all their porn ads. UGH! However, you see that can be how crafting people are!

(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Nonetheless keep it in mind. )

Okay ok now what happens — not in theory but in practice.

Two situations: 1 . You could have keywords inside your meta indicate (and you ought to have them! ) The little Internet search engine “bot” (that is a software program whose work it is to travel around around the Net, never sleeps and never feeds on and gets into all those porn sites as well!, and covers information on ALMOST ALL sites and so the information could be categorized), concerns our internet site of hairisnotforever and states the keywords on the web page. Then this little android makes a snapshot of the website page. Then the algorithms take over and match the keywords in the meta tags to the text and stuff on your site. (Remember Search Engines may “see”, they are NOT video or graphic (males are visually oriented not Search engines like yahoo! ) so graphics usually are not taken into account if you use the oll (derb) tag. ) The methods get more and more sophisticated as time goes on and they look for content, keywords, phrases and so forth (Remember first content! )

2 . You have no keywords in your destinazione tag so the engine just simply looks at your articles.

So each of our happy few figures okay lets place the word frizzy hair say, in every sentence in least three times. NO! Don’t do that. Excessive use of a keyword is a red-flag to a Search results and you will be punished for it! It should be used and used frequently, but NOT overused.

Now when you Google pertaining to hair items using the word “balding”, the major search engines has the key phrase, and dependant on a million parameters decides what position to that specific key word, hairisnotforever may have, and nourishes it out.

Consequently our few figures the actual hell. We will also sell mascara, and they put in an image advert as well as the word wimperntusche in their keywords, without having any content for this. Well then for being listed since the last from the last with the last for anyone looking for “mascara”. So just for this lesson the formula is certainly:

“Content+Keywords in the content+Keywords in Meta marking. ”

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