So is your Blog Helping Your Site?
OK right now we know content material is king. And naturally since i will be creating our personal blogs, (remember blogs is definitely short slang for Websites – which can be what all their “formal and official” term is), most of our information is going to be “unique” and “Original”. Yet every now and then, since people are only individuals, and since we simply cannot “create” more and more info, we should copy details from other websites. That is fascinating. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and do away with writing whatever.
Now let me make this crystal clear. If you are giving a service in people, where most of your business is to offer away links to other places just where people might get information, in other words you are a repository where persons come to get links, because you already does all the research – that is certainly fine. Since what you will loose in articles, you will constitute in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE VISITORS – EVEN MORE EYEBALLS – MORE PERSONS VISITING. And content is usually not the only parameter an Search Engine discusses. Not by a long taken.
This really is a critical point to keep in mind. Everything we should talk about, just about every method, right from content to email to prospect lists to anything, has nonetheless one goal in mind. To consistently and constantly increase and build your internet site “hits”. To make certain you have a great ever-growing “fan” club “motivated” because of the product you are offering, to come back. So please differentiate involving the end goal plus the methods. Content material (discussed in our first article) is a approach towards the goal of getting listed in a good position on a internet search engine, and the objective is to include people make use of and arrive to your internet site or blog, and generate a “buzz” about this. (We should talk about that much later in our series. )
Let us return to content for your moment. Below we are dealing with something that every writers know about and are familiar with. Text, words, phrases. Basic, unique textual content.
So in order to continue on our own fairly logical path, all of us will now pay attention to the “text” and what has to be in it. Which brings us to the subject of “keywords”. Ahead of explaining exactly what these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more carefully.
If you have a site selling wild hair beauty helps, you will want to sell your material writing content material around everything you are selling. Clearly if you produce something about the difference between different models of dishwashers, this is not going to relate to the “subject matter” and content material of your site. So you can write article content around hair supplies. You can expect to write content articles on great hair care, to be able to dye flowing hair, how to get eliminate split-ends, when to shampoo etc . etc .
Our magic hair site is called “Hair Is Not really Forever”. Yet this is our site for now and we will preserve it as we go along. hairisnotforever also has a weblog. This blog we will contact “SilkyFairHair” and we will put it, for the sake of our case in point in under the proprietor who’s aptly known as Mr. Neither Hair. So now we have the following:
1 . Web Site – Curly hair Forever @ 2 . Blog – SilkyFairHair @ (this URL can be fictional)
These types of names Are very important and so are the URL’s. (URL stands for General Resource Locater). So wear them mind even as go along through these articles specially when I arrive at the article over the importance of choosing the best name.
Thus Mr. Nor Hair wonderful wife, Mrs. Purple Hair work together. That they create the internet site, get all the necessary products to sell a thing on it, create a couple of article content about mane and relax and wait for a people to arrive beating their particular “virtual” door down. Well as we declare in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or perhaps as you declare in English, “Knock. Topple. Good Morning! Any individual Home? ”
Okay the head of hair couple find out about keywords. So they create articles in which EVERY sentence has the term hair in it (or balding). Nonetheless hair may be the title of the video game. They make sure their content material is initial, and once they may have written two HTML pages of mane articles, strategically placed by way of a cousin the graphic specialist (who is normally bald) throughout the advertisements for hair products and now they think they are done!
Woah! Not by a EXTENDED SHOT! Here is where it gets depressing to get the uninformed and non-dedicated people.
We will deal with the “keyword” issue. Keywords are like indices or if you wish, different types. A key phrase is something which the search engine looks for and validate (in our day), to use as one of many parameters in order to how to list your site.
The keywords we all refer to happen to be in two distinct and totally different areas. The first of all in the webpage header for the site. in what is known as the section to get “meta” tags. We can deal with the meta tag in a completely different article, however let us just simply say they are the keywords most search engine look for (with their “bots”) when visiting your websites. An example coto tag meant for keywords in our internet site may appear like this:
Again within our article(s) on meta tags all of us will go over these keywords, and meta tags, but for now take it as a provided these are some of the keywords which will be in the meta tag.
If the Search Engine technology first shot to popularity and the meta tag were integrated, the keywords tag was critical. Search engines like google looked at the keywords in the meta draw and believed that was what the site was about and listed the web page under some of those keywords. This was caught on to immediately, and humans being the crafting devils they are simply, began report keywords that had nothing to do with the sites to be able to drive traffic to the site. (Remember – the end result is the oh-so-important one: Traffic & Eyeballs)
So adult sites especially, adopting this kind of as yet one other “fool the engine” strategy, would put keywords like “hair”, “technology” etc . within their meta tags, and give the site an innocuous brand and voila, more traffic.
Thus in the limitless battle Search engines like yahoo caught about, and have a few elements. They deprecated the importance belonging to the keywords inside the meta tags in respect to their algorithms, UNLESS this great article on the site basically did meet the keywords. Of course , this was not enough mainly because porn sites will set “real” content around the stuff. Let me give you a LEGITIMATE example that i find funny, but it is very serious.
In one of my personal posts in the blog, you will notice my bio which is acquired by search engines. The other day I actually received a message from an old flame of mine declaring “I freaked out. My spouse and i googled you, under Ted Gross Writer, and you are linked to a site about tushy’s! inch So I go and Yahoo it, and sure enough in like the 6th position are these claims: “Ted Gross’s Unofficial Biography – The actual Version by simply Tushy” and of course I just click and get led to one other site (no url right here as I will not want to publicize that site with regards to obvious reasons) and I come to a porn site which usually ripped off, out of all the content at the internet, MY OWN profile to set around the porn campaigns. UGH! However you see that can be how handy people are!
(Here we are never going to talk about “splogs” – that means “spam blogs” yet. But keep it in mind. )
Okay ok now what happens — not in theory but in practice.
Two situations: 1 . You have keywords inside your meta marking (and you should have them! ) The little Search Engine “bot” (that is a software package whose work it is to travel around the Internet, never rests and never feeds on and enters all those porno sites also!, and sees information on MOST sites so the information could be categorized), comes to our internet site of hairisnotforever and scans the keywords on the page. Then this kind of little android makes a overview of the website. Then the methods take over and match the keywords in the meta tags for the text and stuff on your own site. (Remember Search Engines tend “see”, they can be NOT visible (males happen to be visually focused not Search engines like google! ) therefore graphics usually are not taken into account unless you use the alternative tag. ) The algorithms get more and even more sophisticated as time goes on and they look for content, keywords, phrases etc . (Remember initial content! )
2 . You may have no keywords in your coto tag hence the engine merely looks at your articles.
So each of our happy few figures alright lets position the word your hair say, atlanta divorce attorneys sentence in least three times. NO! Do do that. Overuse of a key phrase is a red-flag to a Google search and you will be punished for it! It should be used and used usually, but NOT over-used.
Now when you Google for hair products using the term “balding”, the major search engines has the key word, and based upon a million variables decides what position just for the specific key word, hairisnotforever may have, and rss feeds it out.
Therefore our few figures alokpath.com what the hell. We all will also sell off mascara, plus they put in a photo advert and the word mascara in their keywords, without having any content for doing it. Well then will probably be listed mainly because the last in the last with the last for anyone looking for “mascara”. So because of this lesson the formula is definitely:
“Content+Keywords in the content+Keywords in Meta indicate. ”