So is your Blog Helping Your Site?
Fine right now we know content material is king. Last but not least since people are creating our own blogs, (remember blogs can be short slang for Weblogs – which can be what the “formal and official” name is), almost all of our info is going to be “unique” and “Original”. Yet every now and then, since we are only man, and since we all simply cannot “create” more and more info, we will copy facts from other web sites. That is cool. There is no issue with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and postpone writing whatever.
Now let me make this very clear. If you are offering a service to people, where your primary business should be to offer out links to other places in which people can usually get information, in other words you are a repository where persons come to get backlinks, because you already would all the homework – that is fine. Because what you will loose in content material, you will make-up in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE VISITS – MORE EYEBALLS – MORE PEOPLE VISITING. And content is normally not the sole parameter an Search Engine discusses. Not by a long shot.
This can be a critical point to keep in mind. Everything we can talk about, just about every method, out of content to email to lists to anything, has nevertheless one objective in mind. To consistently and constantly boost and build your site “hits”. To ensure you have a great ever-growing “fan” club “motivated” because of the system you are offering, to come back. Therefore please differentiate between your end goal as well as the methods. Content material (discussed in our first article) is a technique towards the objective of getting classified by a good situation on a internet search engine, and the target is to currently have people work with and arrive to your web-site or weblog, and create a “buzz” about it. (We definitely will talk about that much later inside our series. )
Let us get back to content for that moment. Right here we are speaking about something that every writers learn about and are familiar with. Text, phrases, phrases. Original, unique text.
So in order to continue on our personal fairly rational path, we all will now pay attention to the “text” and what has to be in it. Which brings us for the subject of “keywords”. Just before explaining exactly what these are and either the importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more cautiously.
If you have an online site selling your hair beauty aids, you will want to sell your materials writing content material around everything you are selling. Certainly if you create something about the between different types of dish washers, this is not likely to relate to the “subject matter” and articles of your site. So you might write content around flowing hair supplies. You are going to write article content on good hair care, for you to dye your mane, how to get reduce split-ends, how often to shampoo etc . and so forth
Our magic hair site is called “Hair Is Not Forever”. Nonetheless this is our site for the moment and we will retain it as we go along. hairisnotforever even offers a blog. This blog all of us will contact “SilkyFairHair” and we’ll put it, with regard to our case in under the proprietor that’s aptly called Mr. Neither Hair. So now we have the following:
1 . Web-site – Curly hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is fictional)
These kinds of names Are very important and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind as we go along through these articles specially when I find the article at the importance of finding the right name.
So Mr. Nor Hair fantastic wife, Mrs. Purple Scalp work together. They will create the website, get all the necessary stuff to sell some thing on it, write a couple of article content about head of hair and settle-back and wait for the people to arrive beating their “virtual” door down. Well as we claim in Hebrew, “Boker Tov” (which basically means “Good Morning”), or as you state in British, “Knock. Knock. Good Morning! Any individual Home? inches
Okay the Hair couple know about keywords. Therefore they set up articles in which EVERY word has the term hair in it (or balding). Nonetheless hair may be the title of the video game. They make sure their articles is classic, and once they may have written two HTML pages of head of hair articles, logically placed by their cousin the graphic artist (who is definitely bald) surrounding the advertisements just for hair companies now they presume they are carried out!
Woah! Not by a LONGER SHOT! And here is wherever it gets depressing designed for the uninformed and non-dedicated people.
We will deal with the “keyword” issue. Keywords are just like indices or if you wish, groups. A key phrase is a thing that the search engine looks for and validate (in our day), to use as among the parameters in respect of how to list your site.
The keywords we refer to happen to be in two distinct and totally different areas. The initial in the page header in the site. about what is known as the section designed for “meta” tags. We should deal with meta tags in a numerous article, on the other hand let us simply just say these are the keywords most search results look for (with their “bots”) when visiting your web blog. An example traguardo tag just for keywords on our internet site may mimic this:
Again inside our article(s) about meta tags we will go over these keywords, and the meta tag, but for today take this as a provided these are a few of the keywords which will be in the traguardo tag.
When the Search Engine technology first shot to popularity and the meta tag were implemented, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta draw and thought that was what the site was about and listed this website under many keywords. This was caught up on immediately, and humans currently being the crafty devils they may be, began real estate keywords that had nothing to do with the sites in order to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Traffic & Eyeballs)
So adult sites especially, adopting this as yet an alternative “fool the engine” strategy, would set keywords just like “hair”, “technology” etc . within their meta tags, and provide the site an innocuous name and bam !, more traffic.
Therefore in the never-ending battle Search Engines caught on, and have a few details. They deprecated the importance of this keywords in the meta tags regarding to their methods, UNLESS this content on the site in fact did meet the keywords. Of course , this was not enough when porn sites will set “real” articles around all their stuff. I will give you a REAL example that we find funny, but it is very serious.
In a single of my personal posts on my blog, you will see my bio which is indexed by search engines like google. The other day I actually received an email from an old flame of mine saying “I freaked out. We googled you, under Wyatt Gross Copy writer, and you are linked with a site about tushy’s! ” So I go and Yahoo it, and sure enough in like the 5th position are these claims: “Ted Gross’s Unofficial Bio – The Real Version by Tushy” last but not least I click and obtain led to one more site (no url in this article as I usually do not want to publicize that site to get obvious reasons) and I arrive to a adult site which will ripped off, out of all the content relating to the internet, MY PERSONAL profile to use around all their porn ads. UGH! However, you see that is definitely how crafting people are!
(Here we are never going to talk about “splogs” – that means “spam blogs” yet. Nevertheless keep it in mind. )
Okay so what now happens — not theoretically but in practice.
Two situations: 1 . You may have keywords in the meta tag (and you should have them! ) The little Search results “bot” (that is a software application whose task it is to travelling around the Internet, never rests and never consumes and gets to all those adult sites too!, and picks up information on ALMOST ALL sites so the information may be categorized), concerns our internet site of hairisnotforever and flows the keywords on the webpage. Then this little bot makes a overview of the website. Then the algorithms take over and match the keywords inside the meta tags to the text and stuff on your own site. (Remember Search Engines don’t “see”, they can be NOT image (males are visually focused not Search Engines! ) so graphics are definitely not taken into account if you do not use the alt sammen tag. ) The methods get more and more sophisticated as time goes on and they look for content, keywords, phrases and so forth (Remember classic content! )
2 . You may have no keywords in your meta tag and so the engine simply just looks at your articles.
So our happy few figures alright lets place the word hair say, in every sentence for least 3 times. NO! Is not going to do that. Excessive use of a keyword is a red-flag to a Google search and you will be punished for it! It ought to be used and used usually, but NOT over-used.
Now as you Google with regards to hair goods using the expression “balding”, the Search Engine has the keyword, and based upon a million guidelines decides what position for that specific keyword, hairisnotforever could have, and feeds it out.
Consequently our couple figures www.sscentre.ga the actual hell. We will also sell mascara, plus they put in a picture advert and the word wimpernbetonung in their keywords, without having any content for doing this. Well then will likely to be listed because the last with the last of your last for anybody looking for “mascara”. So for this lesson the formula is definitely:
“Content+Keywords in the content+Keywords in Meta marking. ”