So is your Blog Working For Your Website?
OK so now we know content is king. And of course since you’re creating our personal blogs, (remember blogs is short slang for Websites – which can be what their very own “formal and official” name is), most of our info is going to be “unique” and “Original”. Yet from time to time, since we could only person, and since we simply cannot “create” more and more details, we will certainly copy data from other websites. That is great. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and do away with writing nearly anything.
Now allow me to make this distinct. If you are giving a service to the people, where most of your business is usually to offer away links to other places in which people can get information, in other words you are a database where persons come to get backlinks, because you already would all the exploration – that may be fine. Since what you will loose in content material, you will compose in “eyeballs” and “hits”. Remember the result of good search engine rankings is just that. MORE TRAFFIC – MORE EYEBALLS – MORE PERSONS VISITING. And content can be not the only parameter a great Search Engine looks at. Not by a long taken.
This really is a critical point to keep in mind. All we will certainly talk about, just about every method, coming from content to email to lists to whatsoever, has yet one aim in mind. To consistently and constantly boost and build your web site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the product you are providing, to come back. Therefore please differentiate regarding the end goal and the methods. Articles (discussed within our first article) is a method towards the target of getting classified by a good situation on a search results, and the objective is to possess people work with and come to your site or weblog, and create a “buzz” regarding it. (We might talk about this much later within our series. )
Let us go back to content for any moment. Here we are talking about something that every writers learn about and are acquainted with. Text, key phrases, phrases. First, unique text message.
So to be able to continue on our very own fairly logical path, we will now pay attention to the “text” and what has to be in it. Which brings us to the subject of “keywords”. Ahead of explaining exactly what these are and either their importance or total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more cautiously.
If you have a site selling wild hair beauty aids, you will want to promote your materials writing content material around what you are selling. Naturally if you compose something about the difference between the latest models of of dishwashers, this is not going to relate to the “subject matter” and content material of your site. So you can write articles or blog posts around flowing hair supplies. You will write content articles on very good hair care, to be able to dye your mane, how to get eliminate split-ends, when to hair shampoo etc . and so forth
Our magic hair web page is called “Hair Is Certainly not Forever”. Yet this is the site for the moment and we will retain it as we go along. hairisnotforever has a blog page. This blog all of us will contact “SilkyFairHair” and we will put it, for the sake of our example in under the name of the proprietor that is aptly named Mr. Nor Hair. Right now we have the following:
1 . Web Site – Frizzy hair Forever @ 2 . Blog – SilkyFairHair @ (this URL can be fictional)
These kinds of names Are necessary and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind even as we go along through these articles particularly when I be able to the article to the importance of discovering the right name.
Consequently Mr. Nor Hair and his wife, Mrs. Purple Your hair work together. They will create this website, get all the necessary stuff to sell a thing on it, create a couple of articles or blog posts about scalp and sit back and wait for the people to come beating their particular “virtual” door down. Very well as we declare in Hebrew, “Boker Tov” (which basically means “Good Morning”), or perhaps as you declare in British, “Knock. Topple. Good Morning! Any person Home? inch
Okay the Hair couple learn about keywords. So they produce articles in which EVERY sentence in your essay has the word hair in it (or balding). Yet hair is the name of the video game. They make sure their articles is classic, and once they may have written two HTML pages of head of hair articles, strategically placed by their cousin the graphic artist (who is definitely bald) throughout the advertisements to get hair companies now they think they are performed!
Woah! Certainly not by a EXTENDED SHOT! And here is just where it gets depressing meant for the uninformed and non-dedicated people.
I want to deal with the “keyword” concern. Keywords are just like indices or if you wish, classes. A keyword is a thing that the search engine can look for and validate (in our day), to use as one of the parameters in respect of how to list your site.
The keywords we refer to are in two distinct and totally different places. The first of all in the webpage header belonging to the site. about what is known as the section to get “meta” tags. We might deal with the meta tag in a different article, on the other hand let us merely say these are generally the keywords most search engine look for (with their “bots”) when visiting your websites. An example meta tag for keywords on our internet site may mimic this:
Again within our article(s) upon meta tags we will go over these keywords, and the meta tag, but for at this time take it as a provided these are some of the keywords which is in the destinazione tag.
When the Search Engine technology first shot to popularity and meta tags were put in place, the keywords tag was critical. Search engines like google looked at the keywords inside the meta marking and suspected that was what the internet site was about and listed the internet site under many keywords. This is caught through to immediately, and humans simply being the crafty devils they are, began detailing keywords that had not do using their sites to be able to drive visitors the site. (Remember – the end result is the oh-so-important one: Hits & Eyeballs)
So porn sites especially, adopting this kind of as yet some other “fool the engine” approach, would put keywords just like “hair”, “technology” etc . into their meta tags, and provide the site a great innocuous name and bam !, more traffic.
So in the limitless battle Search Engines caught about, and performed a few items. They deprecated the importance within the keywords in the meta tags matching to their methods, UNLESS this on the site in fact did meet the keywords. Of course , this was not enough because porn sites will place “real” content around their stuff. I will give you a GENUINE example that i find funny, but it is extremely serious.
In a single of my own posts in the blog, you can watch my biography which is listed by search engines. The other day We received a message from a vintage flame of mine stating “I freaked out. I googled you, under Ted Gross Article writer, and you are linked with a site regarding tushy’s! inches So I choose and Google it, and sure enough in like the 5th position is this: “Ted Gross’s Unofficial Biography – The actual Version by Tushy” and naturally I just click and get led to one other site (no url below as I tend not to want to publicize that site for obvious reasons) and I arrive to a porno site which ripped off, of all the content around the internet, MY profile to set around their very own porn advertisements. UGH! However you see that is normally how handy people are!
(Here we are never going to talk about “splogs” – that means “spam blogs” yet. Although keep it in mind. )
Okay ok now what happens – not theoretically but in practice.
Two situations: 1 . You could have keywords inside your meta marking (and you should have them! ) The little Internet search engine “bot” (that is a computer software whose work it is to travel and leisure around the Internet, never naps and never consumes and gets to all those adult sites as well!, and covers information on PRETTY MUCH ALL sites hence the information could be categorized), goes to our web page of hairisnotforever and reads the keywords on the webpage. Then this little android makes a snapshot of the site. Then the algorithms take over and match the keywords inside the meta tags to the text and stuff on your site. (Remember Search Engines don’t “see”, they may be NOT image (males are visually focused not Search engines like yahoo! ) thus graphics aren’t taken into account until you use the betagt tag. ) The methods get more and even more sophisticated in the future and they look for content, keywords, phrases etc . (Remember classic content! )
2 . You could have no keywords in your coto tag hence the engine simply just looks at your articles.
So each of our happy few figures fine lets position the word mane say, in each and every sentence by least 3 times. NO! Is not going to do that. Overuse of a keyword is a red-flag to a Search results and you will be penalized for it! It must be used and used often, but NOT overused.
Now at the time you Google pertaining to hair goods using the term “balding”, the major search engines has the key word, and based upon a million variables decides what position to that specific key word, hairisnotforever could have, and nourishes it out.
Hence our couple figures vacation-in-vietnam.com the particular hell. We all will also sell mascara, and put in an image advert plus the word mascara in their keywords, without having any content for doing it. Well then for being listed when the last on the last for the last for any person looking for “mascara”. So in this lesson the formula is certainly:
“Content+Keywords inside the content+Keywords in Meta indicate. ”